VH1 Classic’s Rock Autism Campaign

Author: mom_to_one, 08 28th, 2008
VH1 Classic’s Rock Autism Campaign

The VH1 Classic music television channel has developed a campaign called Rock Autism, intending to educate parents and build awareness about the disorder.  Musicians such as Gene Simmons and Paul Stanley of KISS, Ronnie James Dio of Dio, Steven Tyler and Joe Perry of Aerosmith, Rob Halford of Judas Priest, Tommy Lee and Vince Neil of Motley Crue, Roger Daltrey of the Who, Dee Snider of Twisted Sister, and Robert Plant of Led Zeppelin appear in a public service announcement that runs frequently on the channel and on its parent channel, VH1.  The intention of the campaign is to help educate parents, providing them a forum while building autism awareness on the campaign website and their Facebook page.  Another primary focus of VH1 Classic Rock Autism is raising funds for autism research, advocacy, and support organizations.  VH1 Classic Rock Autism has consciously targeted the age-30-and-over demographic most strongly because this population is at the primary age to start families, and with autism rates still rising, education is the best defense for potential parents of children with autistic spectrum disorders.

VH1 Classic Rock Autism’s webpage lists many other resource groups and links to autism information and news about the disease and the campaign’s efforts as well as spotlighting the efforts of other cable channels to educate the public about this disorder.  MTV’s popular documentary program “True Life” has an episode entitled “I Have Autism”, and children’s channel Nickelodeon has broadcast a special Nick News report called “Private Worlds:  Kids and Autism”.   Clips for both of these shows can be accessed from the MTV and Nickelodeon websites and are also linked through the VH1 Classic Rock webpage.


One Response to “VH1 Classic’s Rock Autism Campaign”

  1. pligg.com Says:

    VH1 Classic’s Rock Autism Campaign | Help With Autism…

    Autism is one condition where most people aren’t familiar of. Thanks for sites like this which gives out all the information and resources that you should know about it….

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